Our Approach

Our Services

Conversion Analysis

Find out why your website visitors are dropping off without converting and how to plug the leaks. We leverage analytics data, user research and industry best practices to improve your conversion rate and boost acquisition.

Experience Design

Improving your customer experience (CX) improves profitability (Forrester CX Index). We talk to your customers to understand key journeys and to uncover areas of improvement and opportunities for delight.

Redesign Roadmap

Want to redesign your website or app? Make sure your new design is optimised to meet business goals and customer needs. We’ll prototype the ideal solution and create a measurement plan to track the impact on key business metrics.

User Research

User Research can help you validate your assumptions and reduce risk. We talk to existing and potential customers to understand how they use your website or app, what works and what doesn’t, and whether they'd come back or never return.

Custom Services

Not sure what you need? Tell us about your problems and we’ll shape an approach that’s right for you.

Get in Touch

Free 30-minute consultation


500 Miles was started by Caroline D’Souza to help businesses go the extra mile (or 500) to create great customer experiences that have a direct impact on profitability and customer satisfaction.

12+ years

Designing intuitive experiences

30+ digital products

Measurably improved

Over 2 Million users

Influenced and empowered

Caroline has been a huge influence in helping shape amaysim’s customer experience and setting it up for future success. She is wonderful to work with and I highly recommend her services.

Amir Marzouk

Director, Digital Products & CX, amaysim Australia

Caroline collaborated with us to bring structure and focus to our product thinking. Her research helped us better understand our customers' needs and test our business model early on.

Joe Wongchanglor

Head of Technology, LifeMesh

Get in Touch

Tell us what you need, or simply schedule a free 30-minute consultation.